House of Goth is the trading name of Sharon Conway.
Sharon Conway is the data controller responsible for all personal data processed by the House of Goth..
When you purchase from House of Goth, you trust us with your information. This Privacy Notice is to help you understand what data we collect, why we collect it, and what we do with it. This is important; we hope you will take time to read it carefully.
This Privacy Notice was established within the context of the digital information network (the House of Goth Site) operated by Sharon Conway, and the potential for gathering personal information within electronic media. It is not, however, limited to the website; it applies whenever you and the House of Goth interact if there is a possibility that, during such interaction, we may acquire certain information about you.
GDPR requires that the House of Goth identify a legal reason for processing your personal data. We only keep and process personal data for any customer where we have an existing customer relationship because you have registered an account with us or bought goods from us in the past 6 years. Under both GDPR and PECR(ePrivacy) this allows us to cite “Legitimate Interest” as a reason for holding and processing your data.
The House of Goth is committed to protecting your privacy. We will ensure that we use and treat personal information lawfully and correctly. To this end, we fully endorse and adhere to the principles of data protection as set out in the General Data Protection Regulations (GDPR) and the Privacy and Electronic Communications Regulations (PECR).
We will :
observe the conditions in the Act regarding the fair collection and use of personal information;
collect and process personal information only to the extent that it is needed to fulfil our operational needs or to comply with any legal requirement;
ensure the accuracy of all personal information kept by us;
take appropriate technical and organisational security measures to safeguard personal information
Types of Data We Collect:
When you purchase goods from House of Goth, your name, email, address and email contact will be stored in order that we can fulfil our contract with you.
Where customers have opted to provide their details for mailings, data will be shared with MailChimp, our email partner..
We will maintain a history of all your purchases for the purpose of identifying those types of purchases which interest you so that we can target our marketing more effectively.
We automatically collect statistical data about usage patterns on our website through Google Analytics and bit.ly. This information is not used to identify any individual. It is only collected to provide us with an understanding of the areas of interest on our site and kept only for as long as required for this purpose.
If you are purchasing goods from House of Goth, we use your personal details to complete the purchase transaction and to communicate with you about your order, delivery or other enquiries relating to your purchase.
In addition, whenever you purchase goods, we may be required to share your personal details with a third party payment processor to facilitate completion of your transaction. The payment processor may share the same information with your credit card issuer for the issuer’s use in connection with gathering data related to use of their cards, rewards programmes or other purposes. You are urged to read and become familiar with the privacy policies governing the use of your credit cards.
We may occasionally contact you to notify you of information that might affect your order, In addition, we may contact you regarding goods or services that may be of interest to you. You can opt-out at any time by contacting us by email
Our website contains links to other websites operated by 3rd parties and 3rd party websites may contain links to our website. We are not responsible for the privacy policies, practices or content of such other websites, we encourage website visitors to read and become familiar with the privacy policies maintained by such websites.
When someone visits our website (www.houseofgoth.co.uk) we use a number of third party services to collect anonymously standard internet log information and details of visitor behaviour patterns. We do this to find out things such as the number of visitors to the various parts of the site, types of devices used, and length of time on pages.
If you want to know more about cookies then see www.allaboutcookies.org
You can prevent the setting of cookies by adjusting the settings on your browser. Be aware that disabling cookies will affect the functionality of this and many other websites that you visit. Disabling cookies may result in the disabling of certain functionality and features of our website.
GDPR sets out the principle that personal data shall not be kept for longer than is necessary for the purpose or purposes for which it was obtained.
The House of Goth has the following data retention periods in place:
Customer data (order history) Removed after 6 years of inactivity
Customer data on MailChimp Removed after 6 years of inactivity
Registration Forms 6 years
Photographic Consent Forms 6 years
When you sign up for our emailing list, either at the time of purchase or separately through our sign up form, we collect personal information.
We use that information for a number of reasons:
to share information such as new products and special offers;
to contact you if we need to obtain or provide additional information;
to check our records are right and to check every now and then that you’re happy and satisfied.
We also gather statistics around email opening and clicks using industry standard technologies to help us monitor and improve our marketing. This data is anonymised.
You can unsubscribe from receiving information regarding upcoming events or new services by clicking the unsubscribe link at the bottom of any of our emails or by emailing us at
We may update review and update this Privacy Notice. This version was adopted on 24/05/2018.
You are entitled to view, correct, or delete the personal information that we hold. At any time, you can ask to see a copy of your personal information held by the House of Goth by contactingus.